Privacy Policy

Last updated: January 1, 2025. Pure Flow Guide (“we,” “our,” or “us”) operates wholehousewaterguide.com and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website.

Information We Collect

We may collect the following types of information when you visit our site:

Information you provide voluntarily: When you subscribe to our newsletter, submit a contact form, or leave a comment, we collect your name and email address. We do not collect payment information directly — any purchases are processed through third-party retailers.

Information collected automatically: When you browse our site, we automatically collect certain data including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on each page. This data is collected through standard server logs and analytics tools.

How We Use Your Information

We use the information we collect to: deliver and improve our website content; send newsletters and editorial updates to subscribers who have opted in; respond to inquiries submitted through our contact form; analyze site traffic and user behavior to improve reader experience; and comply with legal obligations. We do not sell, rent, or trade your personal information to any third party for marketing purposes.

Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. We use cookies for analytics (via Google Analytics), to remember user preferences, and to serve relevant advertising. You can control cookie settings through your browser preferences at any time. Note that disabling certain cookies may affect the functionality of some features on our site. By continuing to use our site, you consent to our use of cookies in accordance with this policy.

Affiliate Disclosure

Pure Flow Guide participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. We may also participate in affiliate programs with other retailers and brands in the home improvement and water treatment space.

This means that when you click on certain product links on our site and make a qualifying purchase, we may earn a small commission at no additional cost to you. These commissions help us fund our testing operations and keep our content free for all readers.

Important: Our affiliate relationships do not influence our editorial recommendations. Products are evaluated independently based on performance, value, and safety. We only recommend products we genuinely believe provide value to our readers. Any content that includes affiliate links will be identified with a disclosure notice.

Third-Party Links

Our website contains links to third-party websites, including retailer product pages, manufacturer sites, and reference resources. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policy of any third-party site you visit. The inclusion of a link does not constitute an endorsement of that site’s practices or content.

Data Retention and Security

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy. We implement industry-standard security measures including SSL encryption to protect data transmitted to and from our site. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the revised policy.

Contact

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at: privacy@wholehousewaterguide.com. We aim to respond to all privacy-related inquiries within 5 business days.